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Female Players Reign Supreme in Casual Online Games

July 18, 2010
By rbeach

By: R.L. Fielding

Online games offer an equal opportunity for women of all ages to get in on the fun – and advertisers are taking notice. In fact, a study by game industry research firm DFC Intelligence reveals that advertisers spent close to $150-million to buy space on casual game sites or in the games themselves in 2006, up from $74-million in 2002.

What’s behind this shift? Advertisers recognize that the audience for casual online games is expanding to encompass all genders and all ages. Research shows that these players spend more time online and consume less traditional media. Companies that ignore this space miss out on a critical opportunity to reach their target audiences while they’re at their most engaged.

Online Games Attract Women of All Ages

Casual online game sites continue to attract an ever-growing audience of female players who can’t get enough mind-bending puzzle and strategy games. While the total female online gaming audience in August 2008 grew 27 percent versus last year to nearly 43 million visitors, the number of female gamers in the 12-24 and 55-64 age segments grew at a substantially faster rate, reports comScore in its 2008 study of online gaming audiences.

This presents a significant opportunity for advertisers, who have primarily looked to the electronic game industry as an arena to reach young males. The increased interest in online gaming among teenage girls and adult women is encouraging marketers to move more of their ad budgets into the free online gaming space. And it’s not just retail brands that are making the move. Many pharmaceutical advertisers now use online game portals as a platform for reaching female consumers.

What’s more, the online games industry is encouraging the trend by developing gaming content, portals and websites that are geared toward the interests of a female audience. This strategy ensures that the popularity of casual online games among women of all ages will continue to skyrocket in the coming years.

A Passion for Casual Online Games

Not only are millions of women playing casual online games, these women are dedicated players. Adult women are almost twice as likely as men to spend 20 hours per week playing PC games, reports the Consumer Electronics Association (CEA). In fact, a survey conducted by Slingo, a digital interactive entertainment company and thought-leader in the casual games industry, reveals that nearly half of all visitors to the Slingo.com portal play casual games seven days per week. The majority of respondents admitted to playing several different games in one sitting (71.6%) and to playing a particular game more than five times in a row (61.1%).

What does this mean for advertisers? Casual online game sites are among the stickiest entertainment sites on the Web. By tapping into this highly engaged audience, advertisers can connect with consumers more easily than in other advertising platforms where the message is often tuned out.

There are also a variety of innovative ad formats available in the online games space. In addition to rich-media and conventional banner ads, some casual online game sites offer in-game advertising, contest sponsorships, or branded “advergames”. These formats further enhance advertiser brand engagement, providing a tangible return-on-investment for advertisers in comparison with traditional media buys.

The take away: A quickly growing, diverse female audience is turning to casual online game sites to connect with like minded people, make new friends and have fun. Advertisers and media planners stand to win big by purchasing space in these online game destinations.

About Slingo

This article is provided by Slingo.com, a leading online destination for people who enjoy playing games, winning prizes and having fun. In fact, 1 out of every 20 people in the U.S. has played Slingo online. The Slingo website offers free, original online games, downloadable games, and contests with cash prizes, as well as a social-networking community for game players. For more information, please visit http://www.slingo.com/.

About the Author

R.L. Fielding has been a freelance writer for 10 years, offering her expertise and skills to a variety of major organizations in the education, pharmaceuticals and healthcare, financial services, and manufacturing industries. She lives in New Jersey with her dog and two cats and enjoys rock climbing and ornamental gardening.


StarCraft 2 Tip: Zerg vs Protoss Tactics that Work!

July 9, 2010
By rbeach

Playing against a good Zerg player can be difficult against any of the other players. However, with the right units a Protoss player can learn to beat the Zerg down. The key to winning this type of game is know what stragity the Zerg player is using. Scouting becomes the most important think you can do in the beginning of the game. You need to know what units they are going to send at you, so I would recommend getting an observer pretty early on in the game. If he is making a lot of zerglings you need to build a colossus or 2 really fast and they will make short work of the zerglings. You also need to make sure you have a few zealots and stalkers to defend the colossus from attacks. If he is using a lot of roaches and hydralisks then you should build immortals as they do very well against roaches and hydras. If he is dumb enough to try and attack you with mutalisks then just build up a bunch of stalkers and you should have no trouble taking them out. Those 3 are the main attacks that a good Zerg player with use against you. So you see winning this type of game is pretty straightforward.

Of course there is one other major option that a Zerg player can use and that is building infestors. A good Zerg player with infestors can be a big problem for us so keep an eye out for these and if you see them coming the smartest thing to do is build some air units such as void rays or phoenix to handle the infestors from the air. If you follow this guide and learn the strenghts and weaknesses of your units then beating even a very good Zerg player can be a breeze. Good luck and I hope to see you on battlenet soon!

Learn More Starcraft 2 Advanced Strategy

StarCraft 2 Tips: Getting Ready for The Zerging Rush!

July 9, 2010
By rbeach

The Zerg are more dangerous than ever this time around. Every time we start a game against a Zerg, the very first thing you need to be ready for is the zergling rush. This nasty speed upgraded zergling rush can wipe you out in the first moments of any battle. A good Zerg player can win the game by just using zerglings and banelings. This guide will show you how to be ready for and defeat this type of attack.

The great Zerg players on bnet right now have learned how to effectively use zerglings to harass us and run by our army to take out our suvs. This can be a devastating blow to our economy which will in turn cause us to fall behind in mineral gathering and cost us the game. One thing we can do of course is use supply depots to block off the entrance to our base but this will not stop a good Zerg player as they can use banelings to blow through the supply depots very quickly and run in with the speedlings.

The answer is to build hellions. Hellions are excellent at wiping out groups of zerglings and they move just as fast as the zerglings do so you will be able to keep up with them. Of course to make hellions so early in the game you will need to build a factory pretty quickly and start creating them out as soon as you know the Zerg player is using a lot of zerglings and banelings. If you use this method against a zergling attack you will have no problem taking out even an excellent Zerg player.

Learn More Starcraft 2 Advanced Strategy

The ZERG Are Back To Finish The Job Thay Started!

July 9, 2010
By rbeach

The Zerg are back to finish the job they started, to wipe us out. There here and there ready for the next battle. Are you? You better get ready because the fighting has started in beta, and the war is on for real on July 27, 2010 the release date for Starcraft2.

What is an Online Game?

July 8, 2010
By rbeach

Author: Bruno Auger

Online games are the games that can be played with the help of Internet technology. There are mass varieties of net games to choose with. You can play complicated games promptly with the help of a rapid Internet connection. These games rely on Internet as well as technology develops them very quickly. Through online gaming, you can subjugate a rival of such a nature who doesn’t yet live in this world.

You can classify online games into 4 groups such as games that are played with the help of email, text-based games, games that are played directly by a browser window easily at web address and vastly graphical visual games with the help of a stand-alone software packages that allow the client to play together or against each other through an Internet link like counter-strike, world of war-craft and ever-quest. Counter Strike, Quake, Half Life and War Craft are the leading names in the market of Online Multiplayer Game where numerous instant messaging customers also join in large numbers with their individual games.

When did Internet gaming begin? Even though quake-world was very popular for online games during 1996 but the Internet was initially being came into action for playing multi user dungeons and email games still when the Internet was in its early years. In 1978 first time Roy Trubshaw and Richard Bartle created the multi user dungeons at Essex University.

What do I require to start playing Online games? To start playing online games initial requirement is an Internet connection after that you will require to select from a developing range of hardware that ranges from individual computers to consoles for playing games. This can be depending on the nature of games that you prefer to play. Lastly you require the software necessary for that game and for an online-only game you need an account as well as the game suppliers.

For some other cases, a system like X-Fire or Game-Spy is the most suitable method to get energetic hook up or game servers among other players. While playing Internet games, you must download with the accurate plug-in that matches with your browser because accurate plug has numerous Graphics. In case your Internet link is sluggish, then it will certainly take more time in loading.

What are the most popular online games? In case you comprise with free of charge games and browser games, it will be not easy to reply this in a few words. Arcade games, pool and card games and gambling games all are tremendously admired between Internet clients. One type of marketable titles that can be extremely victorious online would contain Half-Life, Counter-Strike, Quake, Ultima, Ever-Quest, Lineage and World of War-craft.

How do Online games work? The working of online games depend mostly on the type of game you’re discussing about, in other way in a nutshell, they apply Internet technology to moreover permit populace to play a game in a straight line in a Web browser, permit two or more than two players to take part in the similar game from far-flung physical locations, or together

About the Author

The latest videogame news, reviews and previews.Online gaming is a world of fun and any one can join in on the action. Visit http://justonlinegamesblog.com


Get the Ultimate Thrill of Gaming With Online Games

July 6, 2010
By rbeach

Author: Nisha Garg

Game is a form of entertainment. Like the other types of entertainment, with changing of time and innovation of advanced technology, the way of playing games has been changed. If we look back to the history of gaming then we will see that the world of gaming had started with some simple type of games like board games, card games and outdoor games. But now, in this 21st century, with the innovation of digital technology game-lovers got a new form of gaming, named video game. With the commencement of Internet, the world of gaming found a new medium and there was the introduction of Online games.

As in this fast-paced world, Internet is an essential element of modern people and the reach of Internet now becomes very high all over the world, gaming companies are choosing the media for reaching game lovers and provide them an out-of-the-box experiences of gaming. There are numerous types of online games available, these include chess, cricket, word games, strategy games and fun games. Playing games online is so simple that even a layman can play these and have an ultimate enjoyment of gaming.

Online gaming companies offer several types of games to the game lovers. As the Internet technology is developing day-by-day and the web browser becomes more sophisticated, online gaming portals are using a Web browser as a client. Now a simple single-player game is being made in a Web browser using HTML and HTML scripting technologies. Among them the mostly used languages are ASP, My SQL, JavaScript and PHP. On the other hand, the multi-payer games are made with the Macromedia Flash and other 2D and 3D animation software. But it has been noticed that the flash based games are standing on the top position in terms of choice of gamers all over the world. The basic reason behind that is playing the online flash games is easiest and comfortable.

Online games are one of the most amazing way to relieve the tired mind from the daily hectic schedule. These games are so exciting and trilling that gamers are totally involved in these games within few minutes. Here it should be mentioned that the Online games not only entertain gamers but also enhance their motor skills. These also help to have a break from the daily monotonous routine. As now almost all the online games are coming with highly attractive graphics and animation, the gamers get an exceptional experience while playing these games. These type of games come with some incredible features and provide players a user-friendly environment. That’s why all ages of people do enjoy playing Online games. Another reason behind their huge popularity is the opportunity of interacting socially and exchanging players own ideas.

About the Author

Thrill out your life! Play games online for free.


PC Computer Game – Engaging Realism And Imagination

May 9, 2010
By rbeach

 by: John Rivers

The development of personal computer games from simple multimedia exercises to the current trend that involves very sophisticated graphics, operating system and surround sound system have been very fast and impressive.

The varieties of games that are being marketed online and in the regular outlets account for thousand of varieties. The games range from strategic, real time, role playing, shoot em up, beat em up, third person shooters, racing and simulation to name the most popular.

As video stores are selling a multitude of choices, it is smart that parents use good judgment in the games that children play on their Personal computers. The best way to do this is to check the package information of the game about the age groups that the game is intended for.

This is important as some games contain very violent scenes, sexual themes, the use of tobacco, alcohol and illegal drugs. However, parental settings that are printed on the packaging label make it possible for guardians to password protect parts of the game so that the more adult parts of the games are not being accessed while the child still enjoys a perfectly playable version.

Because of the variety of games being marketed, choices can prove to be a challenge. It is not uncommon for the buyer to choose a game that has been recommended by a friend. However if you want something that is different, it is not enough to pick the game that will be interesting to you personally, or to the person that the personal computer game is intended for. Remember to look also on the Minimum PC requirements.

Another factor that is also to be considered is what the game is for. There are games that offer purely gaming enjoyment while there are those that are educational and informative. Some are especially designed for children, toddlers, teenagers, they come virtually for all age groups and intentions. Some of the best family games combine education with entertainment.

The largest groups of games and the best selling are the mind games. These are basically designed for adults and will take hours of playing.

Adventure games are onee of the oldest variety. The design of these games often includes a number of very beautifully drawn locations. Adventure games, unlike most other game designs, involve lateral thinking. The player travels from place to place in quest of an objective. The player often meets villains or impediments in his search for clues. Another component of adventure gaming is humor.

Another big seller for personal computer games are action heroes. The focus here is in fighting, shooting, beating the opponent up, and jumping across platforms. While this may sound violent, there are action games that are designed for children often coupled with humor and fun.

Simulators are also good sellers. Whether it be driving, sailing, flying and racing, there are simulators that are designed to familiarize the player with the actual handling of the vehicle to simulate the real one. There are even simulators that are being used for professional training.

Sports Games are very popular among the teens and early twenties. Many good personal computer sport games have been designed for realism.

Classic games like chess, backgammon and pool are also featured in many variations. The main task of these games is often to beat the computer that leaves most players very challenged.

Personal computer games today are being developed to capture the players’ imagination on its realism. As personal computer games have continually attracted investors and designers, expect that personal computer games will become even better in a few months to come.

About The Author

John Rivers is the owner of Computer Memory Specialists. His website offers information on computer games, computer hardware and computer peripherals. http://www.computermemoryspecialists.co.uk.

Integrate Fun and Learning with Games

March 26, 2010
By rbeach

 by: Steve Hall

Children are always up for a good game. Well, who isn’t? Pretend that you are back in school. For the rest of the class period you have two choices as to how you can spend your time. Option #1 is to struggle through endless arithmetic and English worksheets without any feedback except for a stamp that says “Great Job!” Option #2 is to work on the same arithmetic and English content, but on a computer. Yes, you can play a computer game to learn your numbers and verbs. Which option would you choose? Which option would children most likely choose? Option #2 of course!

Using computer software in education is not a new concept. Computer games have been used as a learning tool for the past two decades because they help students with basic skills, logic, problem solving, and various other academic skills. The Oregon Trail was a popular computer game in the 1980′s. This game helped students to work on their planning and problem solving skills. If you have ever played that game you might have realized that it was difficult to complete the trail. Everyone in my wagon always died of Cholera.

Parents and educators that are unfamiliar with computer game technology may automatically dismiss the use of computer games for learning. They view computer games as nothing but “shoot ‘em up” and mind numbing entertainment. As avid computer gamers we all know that they are way off base. Just think of all the problem solving, logic, and planning that goes into working on a team in a computer game, playing a puzzle, or figuring out a code.

There are computer games that are specifically based around educational learning standards. These games explicitly include counting, grammar, etc. They range from learning software that has a battery of tests to mimic standardized testing to fun, interactive learning games such as Caillou Magic Playhouse. This game allows a child to learn about numbers, patterns, spelling, phonics, and many other skills.

One advantage of using computer games in education is that the student is learning whether they realize it or not. Many children sigh when it is time to work on multiplication, but if you bring out a computer game – poof! They suddenly want to go through their multiplication tables. The computer game presents the same academic material, but makes it fun by integrating colorful animations and cool sounds. Plus, computer games allow for instant feedback and gratification. We have become a society that runs on instant gratification. A computer game can provide this feedback and it can also provide a means of competition. You will be stretched to find a student that wants to “beat” their worksheet, but a child who wants to beat a computer game? You will find them everywhere you look.

Computer games are advertised as forms of entertainment, which they most certainly are, but they are learning avenues as well. Gamers of all ages are learning every time they play a game. For example, there are games that work on your business skills. Games like Lemonade Tycoon and Mall Tycoon are prime examples. You are learning the skills to succeed in a business through simulation. Simulation is how many professionals acquire the skills for their occupation. Even though you are in a computerized environment, you can still come across many different business situations.

Computer software is here to stay. Email will one day override handwritten communication and perhaps games will take over traditional education. Granted games most likely will not take over traditional education, but they should become part of the educational experience. A child is learning while playing a computer game. Their memory and reaction time increases. They are sharpening various parts of their brain. The key is to play a mixture of games that range from pure entertainment to ones that are specifically designed for educational skill sets.

If your child or student is having trouble with math, English or any academic subject, set them up with a computer game. Their interest in learning will soar. Computer games can bring any student that is hesitant about school to learning whether they realize it or not. Computer games make learning fun.

About The Author

Steve Hall is a member of the GrandMatrix team. They provide a broad range of games, puzzles, articles and reviews. Read more articles, download and play the latest PC games for free plus enjoy thousands of user submitted puzzles, quizzes and word games at: http://www.grandmatrix.com

Unlinited DSi Downloads

March 1, 2010
By rbeach

Are you looking for downloads for your DSi game console. How would you you like to not only be able to get all the games you wanted, but all the music, video, movies an more you can download also?

The Nintendo DSi hand held game console is quickly becoming one of the most popular hand held gaming consoles ever, and due to its extreme success. there is a big demand for DSi downloads. Looking for your favorite games? Well how would you like to be able to download all the games, music, and other downloads you wanted and then go back for more and many time as you like?

Once thought to be a clone of the Apple(r) restricted products model, it is apparent the Nintendo wants a bit more for there product, and has opened the DSi game consoles game programming to third party vendors. Now with third party game vendors creating games daily there has never been more games available for the DSi. Now it is possible to download all the games you want very inexpensively on your DSi. The days of expensive portable gaming are over and the DSi download revolution has began. Lean how to open you DSi to the world of unlimited downloads and fun.

The only problem is with being able to download DSi software is there is just so many sites to choose from, and so many bad ones to boot. What you need is a site that offers access to there vast libraries of downloads without limits so you can try out all you new found options and pick the best to keep. There are free DSi website out there but there is always a catch. From downloads with massive amount of advertisements, to down right spam, and even worse viruses, our never ending menace. What you need is unlimited access at a very attractive price.

I have found a site that will give you unlimited lifetime access to there DSi downloads library for less that the cost of one game. Imagine unlimited access all the best games, music, video and even moves for the rest of your life. Never to pay a subscription fee again. Sound good. Whell then check out this site right now. I know this will not last so do it right now, it is just a click away.

Get Unlimited DSi Downloads

Finding Friends By Playing Online Games

February 12, 2010
By rbeach

 by: Dakota Caudilla

There are tens of thousands of websites offering free online games for those who want to have some fun online or find friends online. Don’t believe me? Make a simple search through your favorite search engine and you’ll see the vast amount of websites offering free online games. Finding friends through online games is easy and simple because you get to understand each other while playing games and connect with each other through the website’s chat or communicate function available right there in the website.

Although not all online games website requires you to sign up in order to play their online games, some websites do require a simple sign-up. The information that you input into the online games website will become your member’s profile. Other members will be able to view your profile. Your likes, dislikes, favorite games, favorite movies, location (not address, please. Never enter your complete address online, anywhere), and personal characteristics will help you find friends through online games.

Engaged in a competitive battle with each other, you are in a better position to gauge the kind of person that your opponent is, for instance, is he/she an aggressive person? Is he/she a strategically-minded person who is capable of planning everything from scratch? What is his/her favorite character and how does he/she use that online game character to his/her benefit?

The reason why finding friends through online games is easy is because there are forums and chat rooms that online game fans can use to connect, share tips, communicate, make alliance, and chat with online. They share a common interest, a common goal…and the online games that they like become the foundation for their friendship. Not only do they battle it out playing online games but they essentially turn into friends after chatting and communicating with each other.

It’s also safer finding friends through online games. Because the common interest is online games, basically, they just want to have some fun online and not lurk around endangering the lives of others. Although we should still be careful about revealing too much of ourselves online, we generally feel safer when we make friends through online games.

You not only make new friends through online games, you can also connect with and play online games with your friends without having to visit an internet café. Even if your friends have gone to college or are working elsewhere in the world, you can still log on at the same time and enjoy a couple of hours of fun, unbridled fun through online games.

About The Author

Dakota Caudilla, journalist, and website builder Dakota Caudilla lives in Texas. He is the owner and co-editor of http://www.toy-fun.net on which you will find a longer, more detailed version of this article.